![]() That has shaped their worldview and their expectation of brands and business.” “They are also the digital generation, not knowing a world without mobile devices and instant access to information. “They were the first generation to be encouraged to ‘be you’ and to ‘not settle’ for status quo,” she said. ![]() ![]() Stephanie Wissink, a Jefferies equity analyst, says the findings were more validating than revealing. This clearly has implications on the one hand for business, but also for society at large. In other words, the typical Gen Zer thinks of beauty as a way to express themselves, not as a way to attract others. There’s an increased awareness in the younger generation of the connection between mind, body, and skin, Jefferies said. as a tool to achieve external validation.” “As a generation focused on authenticity not conformity-Gen Z views beauty as a way to express their intrinsic value vs. “Gen Z consumers have instituted a paradigm shift in the psyche of the Beauty consumer,” the Jefferies team of analysts wrote in a recap of the event. ![]() At a Gen Z Beauty event hosted by the Jefferies this month, Villena and the investment bank said that to the younger generation, beauty just doesn’t have much to do with sex appeal. Kayla Villena, an industry manager for beauty and personal care at Euromonitor, an independent provider of strategic market research, has some thoughts about what it all means. Get ready with me videos, simple makeup routines, tips and tricks for natural looks dominate the category. It’s how a lot of influencers and content creators started a name for themselves, because for some users, it’s their most watched and liked content. ![]()
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